About Me

About Me

Hello from Sam Dixon

Hello

Let me guess.  You’re working hard on your business, but you’re feeling like you’re doing everything you can to be seen and be heard but you’re not getting the results you want?  Or maybe you’re getting the results, but you can’t sustain the effort you’re putting in?  I bet you’ve invested in courses, time with experts and you’ve quite possibly grown your followers and fans but for some reason it’s not translating to sales.

This is the biggest problem I hear from clients.  They want to launch and grow their business but they need help with their strategy.  And their systems.  So that they are best placed to use precious time on marketing that’s going to generate a stream of leads and sales.  Turn those ‘fans’ into profitable and loyal customers.

Over the past 10 years I’ve worked with hundreds of business owners just like you to work flexibly alongside them to optimise their return on their marketing efforts.

I work with business owners who are keen to grow their business and grow their confidence in how they present their business, how they engage with their audience and ultimately how they covert interest into sales.  And from experience, many business owners let the conversation stop there.  How about introducing plans and strategies to retain, upsell and cross sell to existing customers?  Let’s work together on your plans

It’s worth knowing too that not only do I bring my 20+ years marketing experience, I’m also an accredited and experienced business coach.  So don’t be surprised if our work starts with an initial focus on marketing that then takes a de-tour via business planning and accountability.  You’ll get the accountability for free!

About My Background

Curious about my experience and background.  Let me give you a run down.

We’ll need to start in the last century!  That makes me experienced rather than mature, right? I graduated with my Marketing (and Italian) degree.

Before making that transition from student life to the corporate world, I spent 18 months travelling around the world.

Back “home” I spent a couple of years at Thomas Cook HQ working within their loyalty marketing team.  Producing, developing and analysing our communications to our highest spending clients and our most loyal travellers.

With the Big Smoke calling, I made the move to London to work at Sky TV HQ spending another couple of years working with huge budgets.  Tasked with delivering communications to acquire new customers via TV & radio advertising, press advertising, direct mail and inserts.

And so it was back to the travel sector after Sky.  The lure of a brand like Virgin called me.  Sadly, lunching with Richard Branson was not on my daily agenda and I quickly moved on to….

Sony Electronics.  Working within the business development function to understand how we could monetise the rich database that Sony had.  And being a linchpin between all Sony companies to maximise our collateral across electronics, movies and music.  I loved the freebies!

After a short spell within the marketing department at Marks & Spencer HQ  I spent 3 years at Carphone Warehouse as a Senior Marketing Manager.  Developing, recruiting and launching a brand new communications plan for their existing customers.

That brings us to 2013…when my first baby arrived and the commute across London wasn’t an option.  Within 6 months of becoming a mother I had launched 3 businesses!  A weight management business, a baby massage and yoga practice, and my coaching business.

2015 saw the arrival of my second son and in 2018, after a move to Bishop’s Stortford I decided to streamline my efforts to one business.  The business you see today.  Which was then joined shortly after I launched Thrive Collective, a networking group for business owners. I wanted to grow my connections and my tribe, but couldn’t find what I was looking for, so I set up my own!

And most recently, in 2020 I set up my first ever business with my husband. We were the proud owners of Work From Here, a co-working and event space in Bishop’s Stortford.  This was sold to new owners in 2024.

Free email Marketing Workbook

You know the benefits of email marketing but you’re just not sure how to get started?  Or how to keep going?

I’m here to help with my free 5 top tips to grow and nurture your email list.